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Trade Research

Our Trade Research helps to uncover insightful discoveries at all levels of the distribution chain- retail, wholesale, distribution and imports. Some of our offerings under Trade research include: Trade Census, Retail Audit, Ad-hoc Outlet Surveys, Channel Profiling, Mystery Shopping, Shelf Audit, Sales Execution Effectiveness and Merchandising Impact Assesment

A trade study or trade-off study is that the activity of a multidisciplinary team to spot the foremost balanced technical solutions among a collection of planned viable solutions. These viable solutions area unit judged by their satisfaction of a series of measures or price functions. These measures describe the fascinating characteristics of an answer. they will be conflicting or maybe reciprocally exclusive. Trade studies area unit usually utilized in the planning of region and automotive vehicles and therefore the software system choice method to search out the configuration that best meets conflicting performance needs.


The measures area unit addicted to variables that characterize the various potential solutions. If the system is characterised by a collection of equations, we are able to write the definition of the trade study downside as: notice the set of variables, xi that provide the most effective overall satisfaction to the measures:


Where Tj could be a target worth and f(…) denotes some useful relationship among the variables. Further, the equality between the target and therefore the operate is also a richer relationship, as are going to be developed below. If the equations area unit linear, as within the production volume example used as a place to begin below, then this downside is soluble victimization applied math techniques. Generally, one or additional of the targets isn't mounted at a particular worth and it's desired to create these T values as massive or little as attainable. These area unit typically brought up as price functions and therefore the alternative measures area unit treated as constraints.

Our audit services include:


In-store complete standards adherence

Promotional Compliance
Product / complete / POS Placement Audits
Stock convenience
Brand / product recommendations
Behind the scenes management procedures




As a part of our retail audit campaigns you may gain:


Objective activity – With national coverage, our extremely trained team of auditors mean our retail audits offer freelance activity and also the flexibility to apace implement campaigns at short notice.


Data Capture In Real Time – victimisation PDA’s and Tablets you'll receive live reports regarding your campaign because it happens. Photographic proof and signatures may be captured and keep on-line.


Critical Focus Alerts – With results offered in real time, our system mechanically sends alert triggers thus any in-store problems area unit apace proscribed and additionally highlight any problems within the provide chain.


Analysis & Insight – each throughout and once the campaign you'll have access to KnowledgeForce™, our client Intelligence Platform, providing you with full analysis and insight lightness the successes and wherever enhancements is created within the future.


The importance of knowing what's happening future currently instead of looking for at the top of associate activity amount if the right POS were either not displayed or ever created it to store, is usually the distinction between success and failure.


Retail Audit

In the retail world, you've to grasp the competitive landscape in the least times. however only too typically, retail audits provided by third parties don't seem to be up thus far quickly enough or they're not tailored specifically to your wants.

"VALUE" are a few things which may scale back the value to client throughout the whole method of searching. Retail audit could be a tool which can facilitate associate each seller to urge that worth.


Why not conduct your own retail audit?

A retail audit will tell you:
which of your product
and that of your competitors' product
are on that shelves
at that stores
at what times

You can scan product bar codes, take photos and video, take notes, and answer pre-programmed survey inquiries to produce a fashionable dataset for analysis.


With today's technology it's easier and more cost-effective than ever to conduct your own retail audit. Everything you wish to gather and analyze data crucial to your business is enclosed the SurveyPocket app for tablets or smartphones. The SurveyPocket app comes equipped with its own barcode scanner and is dropped at you by Survey Analytics.


Retail Audit analysis

You can use SurveySwipe to gather information for studies of sample of stores. Conduct mobile retail audit with SurveySwipe and gather data on a brand's sales volume, sales trends, stock levels, effectiveness of in-store show and promotion efforts, and alternative associated aspects. SurveySwipe Retail Audit permits you to gather information from upto 3000 distinctive sites.

SurveyAnalytics could be a internet based mostly service for conducting on-line s