ORC Qualitative Labs offer a full bouquet of qualitative services from problem definition through data collation to reports and strategic mapping. Some of our services include: recruitment, moderation, transcribing, translation (this also includes simultaneous translation in English and local language during group/interview sessions), catering, hostessing and office services. Other facilities include audio, DVD and video recording equipment, est kitchen, air conditioning and reception rooms.
Customer Satisfaction
ORC Customer satisfaction surveys on measuring suctomer perception of how well the company delivers on the critical success factors and dimensions of the business. These usually include factors like service promptness, staff responsivesness, and understanding of the customer's problem. For brands and products, factors like delivery on brand promise are evaluated
Image Studies
MRC uses this research methodology to measure the company and brand image. With these studies, it is possibe to measure what the client's or customers's perception is with respect to the product or service and with regards to product quality. ORC Image Studies also allow a determination of the importance or weight the brand name has vis-a-vis the product itself
Brand Meter and Checker
Do customers recognize your brand? What characteristics or qualities do they associate with it? Are they loyal to it?
A brand’s equity is essential to the success and longevity of products and services in a competitive marketplace. That’s why we specialize in designing and conducting studies that assess brand image and provide clients with the information they need to create more effective brand strategies.
Many firms, together with those represented by the complete names listed above, have recognized the worth of branding for years. throughout the past many years, however, stigmatisation has become more and a lot of relevant to alternative styles of companies, categories, and industries as well.
Utilities, monetary establishments, service industries, non-profits, commercial businesses, and little businesses are increasingly seeking to determine a stigmatisation strategy in a shot to strengthen
awareness and penetration, enhance their overall price, and attract and maintain a loyal client base.
Branding analysis will serve many functions within the stigmatisation method. Fundamentally, stigmatisation analysis is that the measurement of a brand’s that means, associations, and value. stigmatisation analysis should:
• determine the present level of brand name (name) awareness, penetration, and equity;
• determine the brand’s key strengths and/or associations;
• determine client priorities among the given category;
• Assess the brand’s relative strengths and weaknesses compared to those priorities and competitive interests (thereby distinguishing areas to focus on); and
• determine any inconsistencies between the brand’s existing position and its potential
branding strategy. Research also can be accustomed assess the charm and/or effectiveness of specific
branding methods and components.
Research ought to even be accustomed monitor the marketplace over time, assessing competitive dynamics and their impact on the brand’s overall position and equity.
Branding Research?
Branding analysis may be, and is, conducted through a range of methodologies. Studies may be conducted in multiple phases or during a a lot of condensed fashion.
Brand Meter and Checker
Do customers recognize your brand? What characteristics or qualities do they associate with it? Are they loyal to it?
A brand’s equity is essential to the success and longevity of products and services in a competitive marketplace. That’s why we specialize in designing and conducting studies that assess brand image and provide clients with the information they need to create more effective brand strategies.
Many firms, together with those represented by the complete names listed above, have recognized the worth of branding for years. throughout the past many years, however, stigmatisation has become more and a lot of relevant to alternative styles of companies, categories, and industries as well.
Utilities, monetary establishments, service industries, non-profits, commercial businesses, and little businesses are increasingly seeking to determine a stigmatisation strategy in a shot to strengthen
awareness and penetration, enhance their overall price, and attract and maintain a loyal client base.
Branding analysis will serve many functions within the stigmatisation method. Fundamentally, stigmatisation analysis is that the measurement of a brand’s that means, associations, and value. stigmatisation analysis should:
• determine the present level of brand name (name) awareness, penetration, and equity;
• determine the brand’s key strengths and/or associations;
• determine client priorities among the given category;
• Assess the brand’s relative strengths and weaknesses compared to those priorities and competitive interests (thereby distinguishing areas to focus on); and
• determine any inconsistencies between the brand’s existing position and its potential
branding strategy. Research also can be accustomed assess the charm and/or effectiveness of specific
branding methods and components.
Research ought to even be accustomed monitor the marketplace over time, assessing competitive dynamics and their impact on the brand’s overall position and equity.
Branding Research?
Branding analysis may be, and is, conducted through a range of methodologies. Studies may be conducted in multiple phases or during a a lot of condensed fashion.