Opinion Poll
ERC designs her Opinion Polls to survey public opinion on any issue from political to social and economic from a particular sample to represent the opinions of a population by conducting a series of questions and extrapolating generalities in ratio or within confidence intervals. Several Opinion Polls have been conducted in ORC including election results in Nigeria and Ghana
Omnibus Survey
ERC Omnibus Surveys provide research buyers seeking information about markets and opinions with a means to get quick, relatively low cost answers to their questions without financing and organizing a full market or opinion research survey
We are experienced and skilled in every aspect of survey planning and performance. From questionnaire design to analysis, we can help clients better understand consumer trends, behavior and motivation. From a variety of survey techniques, our team selects the survey method that offers the most advantages for a specific audience or purpose.
Our surveys:
telephone
mail
online
one-on-one (pre-recruited, on-site intercept, etc.)
B2B
social media
Market Search provides complete focus group services including project design, project management, recruitment, moderation and analysis.
We have extensive experience with diverse audiences, from targeted groups of consumers to executives, researching issues for a variety of industries.
Our focus group offerings include:
traditional
online
bulletin board
blogs
Portable Perception Analyzer meter system complete with 30 hand-held meters for instantaneous recording responses during N-Sight sessions of focus groups.
Online research continues to grow in reach and relevance.
Online methodologies are timely, cost efficient, and can effectively reach a diversity of audiences. In addition, they are flexible, engaging, less intrusive to respondents, and are conducive to addressing more in-depth and complicated issues.
Conducting online research in-house and through partnerships with nationally recognized research panels, Market Search offers a variety of online research options, including:
traditional surveys
interactive surveys
focus groups
blogs
social media
other customized research options
In-depth executive interviewing by professional researchers is a qualitative methodology that offers several advantages when the population to be sampled is relatively small.
An executive interview, in this application, is almost like a journalistic interview, with a goal of discovering the subjects' opinions on a range of general, predefined issues. Because it lacks the rigid structure of quantitative telephone surveys, it allows researchers to probe at length and in depth, following new leads and evaluating underlying motivations.
In general, these qualitative studies begin with full discussion of the objectives with the client. Researchers then contact potential subjects and schedule an interview, either by phone or in person. An agenda is constructed that identifies the issues to be covered, but interviewers are not limited to those issues; nor are they bound to deal with each issue listed if time or other limitations prevent it.
Executive interviewers are specially trained to make judgments during the course of in-depth interviews about the importance of various issues that arise. They can independently recognize and pursue unexpected problems or sidetracks that can often lead to astounding revelations about perceptions and opinions. They have the option of changing approaches entirely in mid-interview or mid-study without invalidating results if the picture that emerges is radically different from what was expected.
The analysis produced in these studies is usually based on "consensus" rather than measurable quantity. If quantitative information is essential, it is possible to conduct a larger number of interviews, insuring that responses are obtained to a given set of questions in addition to the unrestricted exploration of issues. Among the small populations who are usually addressed in such studies, smaller sample sizes are often not a problem.
The greatest strengths of in-depth executive interview studies, however, are in their comprehensiveness and flexibility. Few techniques of gaining understanding are more effective than one person's saying to another.
We are experienced and skilled in every aspect of survey planning and performance. From questionnaire design to analysis, we can help clients better understand consumer trends, behavior and motivation. From a variety of survey techniques, our team selects the survey method that offers the most advantages for a specific audience or purpose.
Our surveys:
telephone
online
one-on-one (pre-recruited, on-site intercept, etc.)
B2B
social media
Market Search provides complete focus group services including project design, project management, recruitment, moderation and analysis.
We have extensive experience with diverse audiences, from targeted groups of consumers to executives, researching issues for a variety of industries.
Our focus group offerings include:
traditional
online
bulletin board
blogs
Portable Perception Analyzer meter system complete with 30 hand-held meters for instantaneous recording responses during N-Sight sessions of focus groups.
Online research continues to grow in reach and relevance.
Online methodologies are timely, cost efficient, and can effectively reach a diversity of audiences. In addition, they are flexible, engaging, less intrusive to respondents, and are conducive to addressing more in-depth and complicated issues.
Conducting online research in-house and through partnerships with nationally recognized research panels, Market Search offers a variety of online research options, including:
traditional surveys
interactive surveys
focus groups
blogs
social media
other customized research options
In-depth executive interviewing by professional researchers is a qualitative methodology that offers several advantages when the population to be sampled is relatively small.
An executive interview, in this application, is almost like a journalistic interview, with a goal of discovering the subjects' opinions on a range of general, predefined issues. Because it lacks the rigid structure of quantitative telephone surveys, it allows researchers to probe at length and in depth, following new leads and evaluating underlying motivations.
In general, these qualitative studies begin with full discussion of the objectives with the client. Researchers then contact potential subjects and schedule an interview, either by phone or in person. An agenda is constructed that identifies the issues to be covered, but interviewers are not limited to those issues; nor are they bound to deal with each issue listed if time or other limitations prevent it.
Executive interviewers are specially trained to make judgments during the course of in-depth interviews about the importance of various issues that arise. They can independently recognize and pursue unexpected problems or sidetracks that can often lead to astounding revelations about perceptions and opinions. They have the option of changing approaches entirely in mid-interview or mid-study without invalidating results if the picture that emerges is radically different from what was expected.
The analysis produced in these studies is usually based on "consensus" rather than measurable quantity. If quantitative information is essential, it is possible to conduct a larger number of interviews, insuring that responses are obtained to a given set of questions in addition to the unrestricted exploration of issues. Among the small populations who are usually addressed in such studies, smaller sample sizes are often not a problem.
The greatest strengths of in-depth executive interview studies, however, are in their comprehensiveness and flexibility. Few techniques of gaining understanding are more effective than one person's saying to another.