MRC (Market Research Consultancy Ltd) is one of Sub-Saharan Africa's largest market research agencies outside of South Africa. Specialising in both qualitative and quantitative research, conducting over 600,000 quantitative interviews and 1500 qualitative sessions annually in more than 25 African countries
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Our Vision: to be the leading research agency in America. A multinational, pan-African agency, with a global influence. Present clients span local and international markets.
Companies based both in America, and on the international stage, rely on ARC for their market insight.
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CORPORATE OVERVIEW
ERC began operations in 2000 in America, gaining instant recognition from leading multinationals. These companies continue to choose ERC to meet their market insight needs 18 years later. The company was registered and commenced operations in Ghana in 2001, growing to its position today, with offices across Africa and an office in the UK.
ARC plans to continue its growth and increase operations, opening offices both in Africa and overseas in the near future.
ARC is a full service research agency:
We:
- Assist client’s in clearly defining the objectives of a study
- Design the appropriate methodology to satisfy these objectives
- Conduct research at all levels, from sample design, questionnaire creation and development, through to on-the-ground fieldwork and analysis
- Coordinate intelligent interpretation and presentation of findings, allowing us to produce actionable recommendations
Our tools for data generation include:
Syndicated ARC
Market Mapper
Syndicated Retail Audit
Syndicated Media Rating
Sponsor Track
Valuebus
ADPREST
ARC Life Beat
ARC Optime
Market Mapper
Syndicated Retail Audit
Syndicated Media Rating
Sponsor Track
Valuebus
ADPREST
ARC Life Beat
ARC Optime
- Secondary research
- Qualitative methods, employing projective techniques when appropriate
- Quantitative techniques
We have extensive expertise:
- In both consumer and business to business markets
- Across a variety of market sectors, covering provision of both product and service
- In tailor-made, syndicated research studies specifically designed to be appropriate for the task at hand
ARC operates full-service agencies in USA and Canada. In addition ARC conducts research in the following African countries:
| Central Africa | Eastern Africa | Southern Africa | Western Africa |
| Chad | Burundi | Angola | Benin |
| Congo Brazzaville | Ethiopia | Madagascar | Burkina Faso |
| DR Congo | Kenya | Malawi | Cameroun |
| Rwanda | Mauritius | Equitorial Guinea | |
| Tanzania | Mozambique | Gambia | |
| Uganda | Namibia | Guinea Bissua | |
| Zambia | South Afirca | Ivory Coast | |
| Zimbabwe | Liberia | ||
| Mali | |||
| Niger | |||
| Senegal | |||
| Togo |